Coming soon — join the waitlist

Your fridge remembers.
Even when you don't.

Snap a photo of any food item. Shelfy reads the expiry date, tracks what you have, and reminds you before it goes off — with recipe ideas to use it up first.

Free to join · No spam · Ever

£700
avg UK household food waste per year
30%
of all food bought ends up in the bin
4.7M
tonnes wasted in UK homes annually
"Once the fridge door closes, the food has entered its own black hole"

— Real user, r/ADHDWomen

The problem

Out of sight,
out of mind.

It's not laziness. It's just how brains work — especially busy ones. You buy with good intentions. Life gets in the way. Then you find it a week later, gone off.

👁

The black hole effect

Food at the back of the fridge simply ceases to exist once the door closes.

"If I'm not looking for it, it doesn't exist in my mind" — Reddit user
📅

Changing plans

You bought it for a recipe. Plans changed. Now it sits there silently expiring.

"My wife had plans for that. Then her plans marched off into the ether." — Reddit user
🧠

Mental load overload

Mentally tracking 20+ items with different expiry dates is genuinely hard — whiteboards and sticky notes only go so far.

"It's effective when I'm in the right headspace" — Reddit user

Scan it.
Forget about it.
We'll remind you.

01

Snap a photo

Point your camera at any food item or barcode. Shelfy reads the expiry date automatically — no typing, no faff.

02

We track it

Every item lives in your digital fridge, colour-coded by urgency. See at a glance what needs using first.

03

Get reminded

A gentle nudge 2–3 days before something expires — with a quick recipe suggestion to use it up.

04

Save money

Track your savings over time. The average user saves over £50/month in food they no longer throw away.

What people are saying

Real voices,
real problem.

★★★★★

"I have a whiteboard on my fridge that I sometimes remember to write on. An app that does this automatically would be a total game changer."

Neon_Owl_333 · r/ADHDWomen

★★★★★

"ADHD makes it all of them. Out of sight, forgot I bought it, no motivation to cook, and changing plans. All at once, every week."

Anonymous · Reddit survey

★★★★★

"I stumble across a Tupperware full of 'what the f***'. If my fridge was more organised, food wouldn't go bad as much."

Anonymous · Reddit survey

Simple, honest pricing.

Start free. Upgrade when you're ready. Cancel any time.

Free

£0
forever
  • Up to 20 tracked items
  • Expiry reminders
  • Basic recipe suggestions
  • Manual entry

Lifetime

£14.99
one time
  • Everything in Pro
  • Pay once, use forever
  • Priority support
  • Early feature access

Join the waitlist

Be first when
we launch.

We're building Shelfy right now. Join the waitlist and get early access, a free Pro trial, and a say in what we build first.

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