Snap a photo of any food item. Shelfy reads the expiry date, tracks what you have, and reminds you before it goes off — with recipe ideas to use it up first.
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"Once the fridge door closes, the food has entered its own black hole"
— Real user, r/ADHDWomen
The problem
It's not laziness. It's just how brains work — especially busy ones. You buy with good intentions. Life gets in the way. Then you find it a week later, gone off.
Food at the back of the fridge simply ceases to exist once the door closes.
You bought it for a recipe. Plans changed. Now it sits there silently expiring.
Mentally tracking 20+ items with different expiry dates is genuinely hard — whiteboards and sticky notes only go so far.
How it works
Point your camera at any food item or barcode. Shelfy reads the expiry date automatically — no typing, no faff.
Every item lives in your digital fridge, colour-coded by urgency. See at a glance what needs using first.
A gentle nudge 2–3 days before something expires — with a quick recipe suggestion to use it up.
Track your savings over time. The average user saves over £50/month in food they no longer throw away.
What people are saying
"I have a whiteboard on my fridge that I sometimes remember to write on. An app that does this automatically would be a total game changer."
"ADHD makes it all of them. Out of sight, forgot I bought it, no motivation to cook, and changing plans. All at once, every week."
"I stumble across a Tupperware full of 'what the f***'. If my fridge was more organised, food wouldn't go bad as much."
Pricing
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